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Bold Home Loans LLC Rebrands to Family Rate Mortgage: Delivering the Best "Friends and Family" Rates in the Industry - PR.com

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Bold Home Loans LLC Rebrands to Family Rate Mortgage: Delivering the Best "Friends and Family" Rates in the Industry - PR.com Join Now Sign In Businesses Business Directory Products & Services Post Your Profile Press Releases Press Release Pricing Submit Press Release Press Release Distribution Recent Press Releases Become a Publishing Partner For Journalists Press Releases Businesses Products & Services Products Services Press Releases Submit Press Release ✕ Press Releases Press Release Pricing Submit Press Release Press Release Distribution Recent News Recent News News by Category News by US Region News by Country RSS News Feeds Business News Lifestyle News Public Interest News Technology News Become a Publishing Partner For Journalists Businesses Business Directory Products & Services Post Your Profile Join Now Sign In Press Release Pricing Recent News Business Lifestyle Public Interest Technology Press Release Pricing Create Account Press Release Pricing Submit Press Release Press Release Distribution Recent News Recent News News by Category News by US Region News by Country Become a Publishing Partner For Journalists RSS News Feeds Business News Lifestyle News Public Interest News Technology News Press Releases>Finance>Personal Finance>Family Rate Mortgage> Family Rate Mortgage Family Rate Mortgage Press Releases More Bold Home Loans LLC Rebrands to Family Rate Mortgage: Delivering the Best "Friends and Family" Rates in the Industry

Family Rate Mortgage, formerly Bold Home Loans LLC, rebrands to reflect its focus on offering the best “friends and family” mortgage rates. Serving ten states, the company provides tailored mortgage solutions that adapt to families’ evolving needs. With a new logo and enhanced tools, Family Rate Mortgage is positioned as the most family-forward lender, dedicated to supporting homeownership journeys from start to legacy building. Founder Shane Barker emphasizes personalized, family-like service.

Get Email Alert RSS Lehi, UT, October 10, 2024 --(PR.com)-- Bold Home Loans LLC, a trusted mortgage lender based in Lehi, Utah, is proud to announce its rebranding to Family Rate Mortgage. This transformation reflects the company’s deep-rooted commitment to offering the most family-forward mortgage solutions available in the industry. Family Rate Mortgage is centered around one core belief: there are great rates, and then there’s a “family rate.” This unique focus ensures that every client gets the best possible mortgage tailored specifically to their family’s evolving needs.

With state licenses in California, Colorado, Florida, Idaho, Kansas, Oregon, Tennessee, Texas, Utah, and Wyoming, Family Rate Mortgage has always put families first. The name change symbolizes this priority, emphasizing that beyond competitive rates, clients will benefit from the kind of personalized service one might expect from family or close friends. Family Rate Mortgage is more than a business – it’s a family-focused partner in homeownership.

Shane Barker, founder and lead loan officer at Family Rate Mortgage, and a dedicated family man, explained the vision behind the rebrand: “At Family Rate Mortgage, we’re not just offering competitive rates — we’re providing products that grow with your family’s needs, supporting you today and well into the future as you build your legacy. Our goal is to make sure every family we work with feels like they’re getting the kind of deal and service they’d receive from a close friend or family member.”

The "family rate" extends beyond a simple financial offering. It represents a relationship built on trust, reliability, and ongoing support to help families go further as they transition through the different stages of life.

The rebrand introduces a fresh new website and logo, designed to embody the company’s core values of family, trust, and financial stability. The website features user-friendly tools for tracking mortgage rates, submitting online applications, and accessing resources that empower families to navigate their home-buying journey with confidence.

In addition, Family Rate Mortgage will roll out enhanced tools and resources, making it even easier for families to secure mortgage solutions that not only meet their current financial needs but also adapt as their circumstances and goals evolve.

As the most family-forward mortgage lender in the market, Family Rate Mortgage is proud to stand behind the belief that when it comes to securing a home, it’s not just about finding a good deal — it’s about finding the right financial partner that evolves with your family’s journey.

To learn more about Family Rate Mortgage and explore how it can help you secure your family’s future, visit FamilyRateMortgage.com or call/text 801-372-6955.

About Family Rate Mortgage
Founded as Bold Home Loans LLC in 2022, Family Rate Mortgage is a mortgage lending company headquartered in Lehi, Utah, and is licensed in 10 states. Focused on offering competitive mortgage solutions with a personalized, family-forward approach, Family Rate Mortgage aims to help families go further by securing homes that will support their growth and success well into the future. Contact Family Rate Mortgage
Shane Barker, Founder and Head Loan Officer
801-372-6955
familyratemortgage.com
NMLS# 142013 Contact Multimedia PDF Version of Press Release Shane Barker, Founder & Head Loan Officer, Family Rate Mortgage Family Rate Mortgage’s founder, Shane Barker, with his wife, Tiffany, and their five lovely children Family Rate Mortgage's New Logo Categories Construction & Building Home Improvement Insurance Interior Design Personal Finance Residential Real Estate PR.com Press Release Distribution Submit Press Release Press Release Pricing Press Release Distribution Account Create Free Account Post Your Profile Resources Recent News RSS News Feeds For Journalists Articles Company About Contact Become a Publishing Partner Terms Privacy © 2026 PR.com and its licensors Terms Privacy Follow PR.com

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