温馨提示：本站仅提供公开网络链接索引服务，不存储、不篡改任何第三方内容，所有内容版权归原作者所有
AI智能索引来源：http://www.pr.com/article/1221
点击访问原文链接

New Guidelines Lead to a Better User Experience with Press Releases - PR.com

进入原网站 导航首页
New Guidelines Lead to a Better User Experience with Press Releases - PR.com Join Now Sign In Businesses Business Directory Products & Services Post Your Profile Press Releases Press Release Pricing Submit Press Release Press Release Distribution Recent Press Releases Become a Publishing Partner For Journalists Press Releases Businesses Products & Services Products Services Press Releases Submit Press Release ✕ Press Releases Press Release Pricing Submit Press Release Press Release Distribution Recent News Become a Publishing Partner For Journalists Businesses Business Directory Products & Services Post Your Profile Join Now Sign In Article New Guidelines Lead to a Better User Experience with Press Releases By Jason Manheim - August 04, 2013 RSS Nowadays the SEO world is abuzz about content marketing. Many of the best practice link-building techniques of yesteryear are no longer implemented by experienced search engine optimization practitioners. In place of them, one of the most important components of an effective SEO effort is to engage in high quality content marketing. This includes implementation of a smart press release distribution campaign that is compliant with Google's latest guidelines.

Although press releases are used as a valuable SEO tool, they are so much more than just that. A press release should be used by a business to spread its message and reach journalists, bloggers, influencers and end consumers. With that objective at the forefront, many goals can be achieved such as increasing visibility and awareness, generating social media engagement, driving sales, increasing traffic, optimizing search rankings, etc. It's a matter of doing it the right way.

Google has recently updated their webmaster guidelines to strongly suggest that "links with optimized anchor text in articles or press releases distributed on other sites" should have nofollow attributes associated with them. This is an expected development as Google consistently works to improve the quality and relevancy of search results. As such, they strongly promote the creation of quality content, and also battle against tactics aimed at manipulating search ranking. At PR.com it is one of our top priorities to comply with SEO best practices and we now implement nofollow links as per these updated guidelines to best serve and protect our customers.

These updates to Google's guidelines are understandable. Anchor text abuse has increasingly worsened throughout the internet; including many spammy links in a press release with the sole goal of manipulating search rankings has not been a good method of, and will not positively effect SEO. However, these updates reflect the positive value of press releases and do not change the experienced SEO practitioner's tactics when executed correctly. Distributing a press release that announces something newsworthy about a company with the intention of reaching journalists, consumers and others to spread a message about the company will produce valuable results. In turn, when the intended audience writes their own article about the company, linking to the company's website, that link does not need a nofollow tag; this is and has been the optimal method of deriving strong SEO benefit with press releases. Also, when the target audience engages with the news announced in the release in social media, this further serves as a strong SEO factor.

These updated guidelines should lead to enhanced user experience with press releases while reducing the presence of those who utilize press releases in a spammy way. This in conjunction with a quality press release developed with the goal of spreading your company's message and reaching journalists, bloggers, influencers, and end consumers continues to be a powerful means by which to gain awareness, increase online visibility and achieve your business objectives.

Share: Popular Articles 5 Steps to Jumpstart Your Social Media Strategy Kevin Jonas & Wife Danielle Talk "Married to Jonas," Keeping It Real & How He Got the Girl Meghan McCain Talks Life on the Road as a Socially Liberal Republican Rock of Ages - Movie Review Kathy Hilton on Family, Fashion & Her New Collection of Special Occasion Dresses Henry Louis Gates, Jr. Discusses His PBS Docu-Series, "Finding Your Roots" Men In Black 3 - Movie Review Danny Masterson Stars in Men At Work on TBS, Talks That '70s Show & Married Life with Bijou Phillips Jesse Metcalfe Shares Inside Stories from the New Dallas on TNT Reproduction without explicit written permission is prohibited. This is a PR.com Article, not a press release. PR.com Press Release Distribution Submit Press Release Press Release Pricing Press Release Distribution Account Create Free Account Post Your Profile Resources Recent News RSS News Feeds For Journalists Articles Company About Contact Become a Publishing Partner Terms Privacy © 2026 PR.com and its licensors Terms Privacy Follow PR.com

智能索引记录